Organization:
Nike

Location:
Soho, NY

Solution:
Immersive Display Areas

Objectives
  • Create 2 large immersive areas
  • Utilize flat panel arrays in both portrait and landscape orientation
  • Walls must be 100% custom to meet Nike store standards and enrich their customer experience

Nike Store Soho

Project scope

  • 2x Immersive Flat panel Matrix Mounts 1) 3Wx4H + 1Wx4H flanking each side
  • 7Wx2H + 2Wx2H flanking each side. 7H x2W videowall for their basketball gymnasium area

RPV is proud to have worked with Nike on their flagship store in Soho to create a unique immersive customer experience. The Nike flagship consisted of 2 large immersive areas, and a large videowall in their basketball gymnasium utilizing flat panel arrays in both portrait and landscape orientation. The custom RPV Swing mounts were engineered to be architecturally integrated into the store’s space and create 2 immersive environments- one for the Women and one in the Men’s areas. Additionally, a custom X-arm mount was used in the Basketball gym to extend the 14″x 55″ panels off the wall for service. These videowalls were 100% custom to meet Nike store standards and enrich their customer experience.

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